reduce automobile, a full-service mobility creative content and manufacturing studio that is a department of diminish dynamic, has introduced anne mcgraw and taylor cantwell as government logo directors.
mcgraw and cantwell will lead consumer improvement and relationships further to operational strategy and program control, strengthening scale down car’s govt crew and rounding out the agency’s holistic manufacturing and creative abilties. joining lessen dynamic’s founder and dealing with director, tanya cohen, and govt innovative administrators steve rice and dave hedeman, scale back car brings expertise to the omnichannel advertising and marketing atmosphere, specializing in proper and engaging storytelling that requires the innate expertise of ways people and matters flow.
cohen based shrink dynamic in 2018 as a production corporation and has on account that accumulated a roster of award-prevailing filmmakers, lots of whom have world-class automotive and mobility enjoy. the corporation currently announced a partnership with l.a.-based totally studio thunder avenue to function its advertising arm, expanding the possibility for brands to seamlessly integrate their merchandise into films or produce branded entertainment with thunder avenue’s directorial slate on the helm.
mcgraw brings her two a long time of advertising and advertising experience on automotive, mobility and era manufacturers from each brand and corporation sides. as a senior advertising chief at nissan north the united states, she led all u.s. social media marketing efforts, the global cgi manufacturing group, and in the end directed lifecycle communications for electric cars, sedans, and sportscars while managing a multi-agency atmosphere. previous to nissan, her first-rate revel in includes main a countrywide rebranding campaign for direct popular coverage, managing the porsche dealer co-op advertising and marketing program even as at carmichael lynch, and incomes her oem chops as an immediate advertising supervisor at fashionable vehicles. she started her profession at autotrader.com for the duration of its preliminary yr of operations, and believes the start-up mentality of moving fast and breaking the mould is the important thing to mobility content innovation. mcgraw is located in nashville, tennessee.
cantwell has spent over a decade leading and reworking advertising, communications and client enjoy for global and startup organizations within the mobility and excessive-era sectors. taylor has most currently served as a brand approach consultant and led communications for a worldwide business electrification organization. taylor additionally directed advertising and communications and led a rebranding initiative at romeo strength, inc., an energy generation chief delivering advanced electrification answers for complicated commercial car packages. she controlled holistic advertising efforts for karma automotive’s top retailer, similarly to consumer and retailer engagement for the u.s. jap region. taylor turned into also a global pinnacle performer in her function at tesla cars wherein she became instrumental in refining the shipping experience for new automobile proprietors. cantwell is positioned in orange county, california.
“cut back auto has hit the floor jogging when you consider that its formation in advance this year,” said cohen. “we are proud to have anne mcgraw and taylor cantwell be a part of our slash auto executive management crew as their blended understanding and vision for the future of car content material and purchaser experience adds a effective element to our creative and production services.”
in addition to meeting the immediate desires of automakers and mobility brands, curb vehicle is uniquely targeted on growing impactful narratives and immersive stories that communicate to the future panorama of the collective automotive industry, ultimately empowering consumers and cease-customers to interact with their mobility products. minimize automobile’s range of capabilities spans movie, digital, social, earned media, branded and way of life content, integrated partnerships, experiential activations and earned media.