fashion vacation spot, life-style has launched its new marketing campaign “glam up & fashion up”, with an purpose to inspire all fashion fans to raise their fashion with the logo’s ultra-modern series beforehand of the seasonal celebrations.
life-style launches the campaign with quick, snappy, and fun 15-seconds digital-only films conceptualised by wunderman thompson, bengaluru.
both films show off the fashionable range of season should-haves to be had at lifestyle with a high celebratory vibe, nearly just like the trending reels made by means of style influencers around the world.
life-style has taken a leap forward by means of designing a campaign movie with a leap-reduce fashion video. stimulated by reel format, the logo intends to leverage the contemporary trending layout of a quick-form social video as a new way of attractive with its clients.
every of the 2 movies function four ensembles from life-style’s trendy variety with the transitions choreographed in clean and fun dance moves. the authentic background song of the film adds to the vibe, urging all and sundry to groove in style this festive season.
the logo intends to extend the marketing campaign through multiple celeb and fashion influencers grooving to the peppy music from the film and recreating the video in their very own style. with the launch of this marketing campaign, lifestyle intends to highlight the significance of having a laugh even as you explore your options at life-style, becoming the logo of desire this festive season.
rohini haldea, assistant vice-president and head, advertising, lifestyle, stated, “we’re thrilled that this festive season our customers will discover life-style’s on-trend patterns via an interesting film, to flag off a chain of celebrations. that is the primary time that the brand has taken notion from a trending social media video format to break the festive muddle and engage with its customers in a fun and particular way. we are very excited and invite all our shoppers this season to now not just style however groove in style with lifestyle.”
priya shivakumar, sr country wide innovative director, wunderman thompson, india, stated, “we’ve got all looked at reels and enjoyed the seamless transitions, the synchronised steps, the excessive strength. it’s that scrolling thru-your-phone-and-stumbling-upon-that-reel-you-simply-can’t-skip second we were seeking to recreate through the lens of a emblem with fashion at its heart. way of life’s fascinating new collection also unveils its range of exciting festive looks. with song you want to dance to and clothes you want to reel, way of life seems to make you sway to its beats and recreate your own reel second, giving your self many methods to glam up and supply yourself a style improve.”